210 In this paper we explore the impact of the ivasion of large global retailers into the Hungarian FMCG space. As well as giving the historical evolution of the market, we also show a recipe on how the local SME’s can cope with the foreign competition. “If you can’t beat them, at least emulate them well”. https://doi.org/10.24052/JBRMR/210 https://www.staging.ijbed.org/details&cid=210 https://www.staging.ijbed.org/cdn/article_file/i-22_c-210.pdf Volume 10 Issue 1 22 2015-10-01 2015-11-04 MNE's SME's Hungary FMCG Retailing Cooperatives Rivalry 553514 15 0 Charles S. Mayer Central European University, Budapest Reza M. Bakhshandeh Central European University, Budapest