@article{hebaabdelwahab2025603,
  title = {From memory to loyalty: The role of nostalgia in fostering Brand Trust, attachment and love},
  author = {Heba Abdel Wahab and Sahar Ahmed Nagaty},
  journal = {Journal of Business and Retail Management Research},
  volume = {Volume 20},
  number = {Issue 01},
  year = {2025},
  url = {https://www.staging.ijbed.org/details&cid=603},
  doi = {10.24052/JBRMR/V20IS01/ART-01},
}

@article{stephenonwonaadjapong2025604,
  title = {Nexus between sustainable brand equity and behavioural outcomes: The moderating role of age},
  author = {Stephen Onwona Adjapong and Beatrice Akosua Adjapong},
  journal = {Journal of Business and Retail Management Research},
  volume = {Volume 20},
  number = {Issue 01},
  year = {2025},
  url = {https://www.staging.ijbed.org/details&cid=604},
  doi = {10.24052/JBRMR/V20IS01/ART-02},
}

@article{hassanabdullaalmannai2025605,
  title = {The impact of the Qatar blockade on customer relationship management},
  author = {Hassan Abdulla AL-Mannai},
  journal = {Journal of Business and Retail Management Research},
  volume = {Volume 20},
  number = {Issue 01},
  year = {2025},
  url = {https://www.staging.ijbed.org/details&cid=605},
  doi = {10.24052/JBRMR/V20IS01/ART-03},
}

@article{andersonakendechiboolamulenga2025606,
  title = {Colour and consumer buying behaviour in the UK fashion industry},
  author = {Anderson Akende Chiboola Mulenga and Palto Datta},
  journal = {Journal of Business and Retail Management Research},
  volume = {Volume 20},
  number = {Issue 01},
  year = {2025},
  url = {https://www.staging.ijbed.org/details&cid=606},
  doi = {10.24052/JBRMR/V20IS01/ART-04},
}