TY  - JOUR
TI  - From memory to loyalty: The role of nostalgia in fostering Brand Trust, attachment and love
AU  - Heba Abdel Wahab
AU  - Sahar Ahmed Nagaty
JO  - Journal of Business and Retail Management Research
VL  - Volume 20
IS  - Issue 01
PY  - 2025
DA  - 2025/10/21
DO  - 10.24052/JBRMR/V20IS01/ART-01
UR  - https://www.staging.ijbed.org/details&cid=603
ER  - 

TY  - JOUR
TI  - Nexus between sustainable brand equity and behavioural outcomes: The moderating role of age
AU  - Stephen Onwona Adjapong
AU  - Beatrice Akosua Adjapong
JO  - Journal of Business and Retail Management Research
VL  - Volume 20
IS  - Issue 01
PY  - 2025
DA  - 2025/10/21
DO  - 10.24052/JBRMR/V20IS01/ART-02
UR  - https://www.staging.ijbed.org/details&cid=604
ER  - 

TY  - JOUR
TI  - The impact of the Qatar blockade on customer relationship management
AU  - Hassan Abdulla AL-Mannai
JO  - Journal of Business and Retail Management Research
VL  - Volume 20
IS  - Issue 01
PY  - 2025
DA  - 2025/11/01
DO  - 10.24052/JBRMR/V20IS01/ART-03
UR  - https://www.staging.ijbed.org/details&cid=605
ER  - 

TY  - JOUR
TI  - Colour and consumer buying behaviour in the UK fashion industry
AU  - Anderson Akende Chiboola Mulenga
AU  - Palto Datta
JO  - Journal of Business and Retail Management Research
VL  - Volume 20
IS  - Issue 01
PY  - 2025
DA  - 2025/11/01
DO  - 10.24052/JBRMR/V20IS01/ART-04
UR  - https://www.staging.ijbed.org/details&cid=606
ER  -