JBRMR
Peer-reviewed academic journal Online ISSN 2056-6271 DOI Prefix https://doi.org/10.24052/JBRMR/ Business, retail management and applied research
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Hans Ruediger Kaufmann

University of Nicosia,

1 published articles 555274 views 14 downloads
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Published Articles

Mall equity measurement based on brand equity conceptualization

JBRMR , Volume 05 Issue 2 , 24 Feb 2012

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