JBRMR
Peer-reviewed academic journal Online ISSN 2056-6271 DOI Prefix https://doi.org/10.24052/JBRMR/ Business, retail management and applied research
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Volume 20 Issue 02 (Apr 2026)

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PublishedApr 2026
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01 Research Article Volume 20 Issue 02 Published 30 Mar 2026

Impact of heat waves on Spanish tourism demand

Maria-Dolores Sanchez-Sanchez Carmen De-Pablos-Heredero Jose-Luis Montes-Botella

This study investigates the impact of heat waves on the redistribution of international tourist flows to sun and beach destinations in Spain, focusing on behavioural changes in travel planning and destination choice. The research aims to assess how extreme weather events, partic…

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