Volume 04 Issue 1 (Oct 2009)
Browse the selected issue in a cleaner research-focused reading flow, with article discovery, quick archive movement, and direct access to the full issue PDF.
The Fate of Gender-Affiliated Products in Mass Merchandising
This paper examined the factors that are critical for small health and beauty aid (HBA) manufacturers to become Wal-Mart suppliers. The sample firms for this study were small HBA manufacturers who participated in a mass merchandising screening program. Participating firms submit…
Determinants of Grocery Store Loyalty of Consumers in Bangladesh
Due to the belief that customer retention is a much cost-effective strategy than attracting new customers, the customer loyalty subject has become of increased interest to most businesses over the last few years. Loyal customers always bring more profit for the organisation as t…
Retailing in India from a Consumer's Perspective.
In India, as well as many other countries, retailing is often looked upon as a petty merchant activity and a low priority area on policy circles. Organized retailing is looked as a consumerist luxury. But the truth is that retail not only has an economic affect but also a social…
Consumer Preferences Towards Retail Medical Outlets in a Private University in Vellor, Inida.
Retail medical outlets are considered as one of the most profitable business in today’s world. This is an industry with consistent demand and least affected by recessionary trends. But, the competition existing in this field is considered to be a greatest chal…
Customer Services Quality and Customer Satisfaction in the Retail Banking Industry in Gahan
This study seeks to examine the quality of service delivery of retail banks in Ghana using the five SERVQUAL dimensions by Parasuraman et al 1990. It also ascertains the perception of quality service held by customers of these banks and their opinion of the level of quality of s…
An Exploratory Investigation into the Interpretation And Perceived Importance of Internal Marketing, from the Perspective of Employees.
Internal marketing has been present as a concept in business literature for many decades, yet there appears to be no clear definition as to its actual purpose, its benefits, or who should implement such an initiative, if at all. The objective of this research was to take an expl…
Marketing management and strategies
Marketing management strategy is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Consumers claim to hate marketing - mostly, because they get too much unwanted marketing. In response, regulators…
Small-Scale Independent Water Providers: The Informal Private Sector - Ghana
In developing countries, including Ghana, the water sector faces tremendous challenges in attracting investment into the sector. Moreover, attempts to introduce private sector participation have always attracted great resistance. In Ghana the water shortage problem has compounde…