Volume 12 Issue 2 (Jan 2018)
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Brand perception across cultures: A comparative study of Skoda's brand characteristics in Poland and the United Kingdom
This comparative study between the UK and Poland set out to ascertain the key differences in the Skoda motor car brand across a range of brand characteristics, including brand image, price, perceived quality, trust, perceived value, purchase intentions, advertising and the count…
Results-based stakeholder re-positioning for business sustainability: applicability of the expectancy value-net framework
Business Sustainability retroverts a stakeholder issue into economic value, productive results, that creates value or wealth (Wheeler, Colbert, & Freeman, 2003). This paper aspires to allocate results-based objectivity to stakeholder re-positioning for business to generate v…
Prahalad's market approach impacting brand loyalty in base of the pyramid Philippines
This purpose of this paper is to examine how Prahalad’s 4As market framework influences brand loyalty in the Base of the Pyramid (BoP) market of the Philippines. Specifically, Prahalad’s proposed market framework composed of four constructs – awareness, a…
The FDI psychic distance paradox: Myth or reality?
Psychic distance is derived from the Greek word psychikos which refers to an individual’s mind and distance refers to degree of psychological gap when specific individuals consider subjective and objective phenomena. It is regarded as an individual’s subjective perce…
Generosity's antecedents and outcomes - A proposed relationship between Generosity and Intention in Indonesia's BPJS Kesehatan
In one preliminary descriptive study, the authors look for the satisfaction of and intention towards BPJS Kesehatan in Indonesia, revealing that despite the high un-satisfaction rate, ninety-one per cent of members are still expressing their intention continue paying insurance p…
Exploring the extension of unified theory of acceptance and use of technology, UTAUT2, factors effect on perceived usefulness and ease of use on mobile commerce in Egypt
This paper aims to study the factors that enhance perception of mobile commerce users to promote such form of shopping in Egypt. Researchers explored the factors affecting users of Mobile communication and electronic shopping by identifying all factors considered in technology u…
Managerial perceptions of corporate sustainability reporting determinants in Nigeria
This study investigated managerial perceptions of the determinants of sustainability reporting in Nigeria. The rationales that managers construct around institutional pressures in relation to sustainability reporting constitute an under explored area in research. A survey resear…
The mediating effect of knowledge of inventory management in the relationship between inventory management practices and performance: The case of micro retailing enterprises
The adoption of systematic inventory management practices (IMPs) is a critical success factor for businesses in a retailing industry. Nevertheless, there is lack of thorough understanding in the field of inventory management within a micro business setting. Thus, this study empi…
Is SERVQUAL an inclusive indicator of SME's service quality advantage during an economic downgrade?A South African case
The purpose of this paper is to examine the impact of firm-created and user-generated social media brand communication on five consumer-based brand equity (CBBE) dimensions through Facebook on the Egyptian fast-moving consumer goods (FMCG) industry.
 This paper…
The impact of social media brand communication on consumer-based brand equity dimensions through Facebook in fast moving consumer goods: The case of Egypt
The purpose of this paper is to examine the impact of firm-created and user-generated social media brand communication on five consumer-based brand equity (CBBE) dimensions through Facebook on the Egyptian fast-moving consumer goods (FMCG) industry.
 This paper…
An empirical investigation into the relationship between sustainability and supply chain compliance within the South African Public and the private sector
The objectives of the study were to comprehend the influence of regulatory compliance on the adoption of sustainable procurement practices by organisations, whilst examining whether decision makers in supply chains have the capacity to balance compliance and the interests of var…
The mediating effect of competitive strategy on the relationship between market development, product development and performance of manufacturing based SMEs in Nigeria
The aim of this study is to examine the mediating effect of competitive strategy on the relationship between growth level strategies, and firm performance. Data was compiled from the manufacturing based SMEs operating in the North-West region of Nigeria, using cross-sectional re…
Developing customer orientation to enhancing salesperson performance
This study aims to develop empirical model the relationship between salesperson training program on salesperson relationship competence and customer orientation, the relationship between customer orientations on salesperson’s performance. The sampling technique use p…
Tenant mix in shopping centres: South Africa and the United Kingdom compared
The management of tenant mix by shopping centre managers in South Africa was compared with that found to have been used by shopping centre managers in the UK (Downie et al., 2002). Relevant aspects included how to maintain an effective mix, the factors influencing the loca…
Strategies of global recession for small business enterprises in emerging markets: Case of South Africa
The aim of this chapter was to examine strategies of global recession for SMEs in emerging markets such as South Africa. A recession is considered as one of the most crucial environmental threats to SMEs’ viability, profitability and survival. Sensitive SMEs may close down…
Survivability of Black Small-Scale Sugar-cane Growers in the Ugu District Municipality of KwaZulu-Natal, South Africa
This research sought to determine survivability of Black Small-Scale Sugar-cane Growers (BSSSGs), in the Ugu District Municipality of KwaZulu-Natal, South Africa, amid the severe decline in the sugar-cane industry. The qualitative research approach was employed. Fifteen in-depth…
Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural norm
Studies have identified the importance of the attitude in the association with advertising appeal. However, the factors involved in direct and indirect effects of attitude remain unaddressed in the advertising appeal literature. This article aims to provide insight of the theore…
Country of origin as a moderator of halal label and purchase behaviour
The research aimed to examine the influence of the halal label, and the role of country of origin as an independent variable and moderator variable on the purchase behavior of the imported frozen foods. The research was conducted in North Sumatera, and the measurement of respond…
The impact of humorous advertising on consumer's buying, word of mouth and recall
This paper aims at investigating the effect of “humorous advertising” on the Egyptian viewer. It is studying the effect of humorous advertising (HA) on the consumer’s buying behaviour, probability to purchase and actual sales, as mediated by the attitude; along…
The impact of foreign direct investment inflows on economic growth: evidence from Bangladesh
The research finds out that there is a causal relationship between Foreign Direct Investment Inflows (FDI) and Gross Domestic Product (GDP) Growth. The study also reveals that the issue of Foreign Direct Investment (FDI) Inflows has become a vital weapon of Gross Domestic Produc…
Using the technology acceptance model in understanding citizen's behavioural intention to use m-marketing among Jordanian citizen
This study aims to identify and understand factors that affect to acceptance M -marketing among Jordanian citizen. This study integrates technology acceptance model (TAM) with Trust factor. The primary data were collected from 1950 valid questionnaires, which were distributed, t…
The impact of corporate characteristics on environmental information disclosure: an empirical study on the listed firms in Egypt
Companies with good Reputations not only depend on financial results but also on their contribution in environment and social responsibility and sustained growth. This is what the researchers are trying to prove over the past 30 years but still there is no consensus on the valid…
Consumer's behavior and rice attributes for Thai HomMali Rice in Sichuan Province of China
Thailand has slowly regained its rice market share in China since 2014 after the abolishment of the rice pledging policy. With impressive economic growth, huge population and the Look West Policy of China created a great potential for a new market for Thai HomMali rice in Sichua…
A pilot study of corporate governance and accounting fraud: The fraud diamond model
This research aimed to analyze the risk factor of fraud diamond model towards accounting fraud and corporate governance as a moderating variable in relation with risk factor in fraud diamond model towards accounting fraud. This research using 12 fraud companies and 32 non-fraud…