Volume 13 Issue 04 (Jul 2019)
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Predictors and outcomes of customer loyalty in the South African leafy vegetable market
The purpose of this research paper was to examine if product quality, trust, customer satisfaction and communication have a positive influence on customer loyalty. Furthermore, the research intended to determine the outcomes of customer loyalty in the Gauteng province of the Sou…
An empirical examination of the factors influencing consumer’s purchase intention toward online shopping
Online shopping is overgrowing around the globe. Consumers unite and combine their purchasing power in order to bargain for a significant volume discount from a seller. On the other hand, it also helps the new seller to enter the competitive markets easily. The objective of this…
An empirical study on the antecedents of shopping experience in Bangladeshi malls: A Structural Equation Modeling Approach
Growing competition amongst contemporary forms of shopping malls has made mall developers and management consider devising methods that enrich the experience of the customers. In this study, an attempt was made to explore the antecedents to the shopping experience at the mall. F…
Hybrid competitive strategy, strategic capability and performance
This research examines how strategic capabilities impact hybrid competitive strategies and the effect on organizational performance. The target population of this study was 475 3 to 5-star hotels in Malaysia. Questionnaires were sent by mail and email to all the targeted 3 to 5-…
The local business analysis service for service-oriented government: Seoul Metropolitan Government Case
The transition into a service-oriented government is the focal point of the Seoul Metropolitan Government (SMG) administrative transformation. This transformation must be conducted according to the specific needs of each local municipality. SMG provides a customized service for…
A comparative investigation into the changing use of shopping malls in Germany and South Africa
Based on the decline in development of new, and use of existing, shopping malls that is happening in the USA due mainly, it seems, to e-shopping, a comparative study was conducted to investigate perceptions of shopping malls and their use in Germany (a developed country) and Sou…
Measurement, validity, and dimensionality of Jennifer Aaker’s brand personality scale for a mobile telephone brand in a developing country
Branding and brand personality have become major areas of interest for marketing strategists and academicians. This has, in turn, led to an interest in determining ways to judge brands’ own personality and the implications for these in the market. In 1997, Jennifer Aaker d…
The impact of corporate rebranding on brand equity and firm performance
Rebranding has become a very important strategic tool for companies wanting to succeed in this ever-competitive business world using the principles of rebranding. Companies may occasionally discover that they may have to re-position the brand because customers change preferences…
The mediating effect of job happiness on the relationship between job satisfaction and employee performance and turnover intentions: A case study on the oil and gas industry in the United Arab Emirates
This study aims to examine the mediating effect of job happiness factor on the relationship between job satisfaction and both employees’ performance and turnover intentions in oil and gas industry in the United Arab Emirates (UAE). The study utilized a total of 722 usable…
The consumer intention to use digital membership cards
The study focuses on the consumer perception regarding digital membership card, an trendy instrument in the customer relationship management (CRM). It adopts the Unified Theory of Acceptance of the Use of Technology 2, which takes into account the following determinants: perform…
The Impact of Human Resources Development Mechanisms on Building Teamwork
Purpose of the Paper: This study aimed to explore the impact of human resources development mechanisms on building teamwork. Design/Methodology: The study has used the descriptive analytical approach, where a questionnaire was employed as the study instrument. The questionnaire…
An empirical study of e-Service quality and its impact on achieving a value added
This study addresses the gap of how businesses vary in quality services of its website by investigating the e-Service Quality and its impact on achieving students' value added at private universities in Jordan. A descriptive and quantitative methodology are used. To achieve…
The Effects of Social Media Marketing Antecedents on Social Media Marketing, Brand Loyalty and Purchase Intention: A Customer Perspective
The aim of this study was to explore the effects of the antecedents of social media marketing, brand loyalty and purchase intention. Furthermore, the study aims at investigating the effect of social media marketing on brand loyalty and purchase intention. Finally, the study seek…
Factors influencing trust in university websites: A survey amongst Generation Y students in South Africa
Considering the growing number of Generation Y students enrolled at South African higher education institutions (HEIs), and university websites primarily being the first point of reference in sourcing and evaluating information about the university and the courses offered, as we…
The effect of strategic performance measures and market orientation on a firm’s performance
This study investigates the effect of strategic performance measures (SPM) on a firm’s performance in the service sector with and without the mediating effect of market orientation (MO).We analyse 107 data points with structural equation modellingSmartPLS. The results show…
Exploring the innovative financing techniques of motor vehicle dealerships
Motor vehicle dealership are confronted with an excessive competition and are resorting on innovative techniques to retain customers. The purpose of this paper is to identify different innovative financing techniques being adopted by motor vehicle dealership. A qualitative resea…
The effect of critical success factors of quality management to excellence in Iraqi Universities
The purpose of this paper to measuring the effect of critical success factors to excellence in Iraqi universities. The empirical data was drawn from the head of departments in six Iraqi universities, the number of respondents was 174. The research model was tested by using the p…
Effect of organizational role stress on organizational culture: evidence from service-sector
Service sector is dominantly the largest sector in India and to maintain the current position of Rank 11 in the World Service Sector, Organizational culture of every Indian organization plays a very critical and crucial role. It determines the Accelerated or retardate growth of…
Television commercials (TVCs) and its influence on the Buying Decision of the middle-class urban teens of Bangladesh.
The size of the teenage population is quite large in developing countries (1.6 billion), compared to the developed countries (240 million). The identical trend is also available in Bangladesh where the teenagers are about 21% of the total population. TV and TVCs have a major inf…
Speed and Awareness of Network Portability: An Antecedent to Intention to Port among Mobile Phone Users in Southwest Nigeria
The study examined the impact of speed and awareness of portability on intention to port among mobile phone users in southwest Nigeria. The study population comprises of staff and students of public universities in southwest Nigeria, the total population for the study was 313,00…
The influence mechanism of free gift promotion on purchase intention of gifts: A moderated mediation model
Previous research has examined the effects of free gift promotion on purchase intention of the main products, but its effects on purchase intention of products offered as gifts have been neglected. Based on the theory of transaction utility, this paper proposes a moderated media…
Multidimensional ROC model - rationalism, constructivism and optimism for strategic decision process in international environment
Contemporary dynamics of global geopolitical and economic interdependence have been witnessing a growing trend of integration of various schools of thoughts with an endeavor of seeking interconnections for meaningful understanding of complex world developments. Inter-disciplinar…
The simple location-based authentication method using multi-layer display in Korea
The importance of selecting an environment appropriate authentication method is the most crucial decision in designing secure systems. In particular, authentication such as login process is more considering with security threat. This paper introduces the method of location-based…
Does constant advertising change consumer attitude?
It is argued that advertising must be utilitarian, however the perception of viewers’ response indicate that it is far from the truth. This study investigates these issues from a consumer point of view and explores the attitudes and their perceptions towards Television adv…
Young Indonesian Muslim women consumer behavior toward modest sportswear
Women modest sportswear has stepped up the industry of the modest fashion. The emerging economy, combined with the most significant Muslim population, has become the main attraction of Indonesia as a market for this particular fashion style. The purpose of this study is to deter…
Factors influencing consumer behavior of women within the SPA & beauty sector: A case in the Kingdom of Bahrain
Purpose: The purpose of this paper is to examine the behavior of women in Bahrain as consumers in the field of Spa & Beauty services. Design/methodology/approach: Sample of 384 is divided using a sampling ratio into the four main governorates of Bahrain and a combination of…
Performance appraisal system of Mercantile bank limited: An evaluation
Performance appraisal is very much essential for the HR managers to adopt administrative decisions regarding promotion, fringes, pay-offs, and merit pay increment of the employees. The article attempts to evaluate the existing performance appraisal system of Mercantile Bank Limi…
Which consumer attributes influence South African consumers to shop online
Technology advances such as Internet have changed consumers shopping behaviour and increased South Africa consumers online shopping in the last few years. The purpose of this research paper was to determine the consumer attributes that influence online shopping behaviour of Sout…
Co-innovation at Mercadona: a radically different and unique innovation model in the retail sector
The purpose of this paper is to describe through an exploratory case study how the leading retailing company in Spain, Mercadona has been able to generate a set of dynamic capabilities – detection, absorption, integration and innovation – that support an original and…