JBRMR
Peer-reviewed academic journal Online ISSN 2056-6271 DOI Prefix https://doi.org/10.24052/JBRMR/ Business, retail management and applied research
Accepting submissions

Issues

Volume 18 Issue 02 (Apr 2024)

Browse the selected issue in a cleaner research-focused reading flow, with article discovery, quick archive movement, and direct access to the full issue PDF.

PublishedApr 2024
Articles4
Authors10
JBRMR

Browse archive years and published issues

Use the archive controls below to move between publication years and issue releases without leaving the issue reading flow.

Click to choose another publication year
Click to switch to another issue release
01 Research Article Volume 18 Issue 02 Published 07 May 2024

Measuring the impact of assortment change in retail stores using the synthetic control method

Nidhin VC Rahul Prakash Safil PM

This study offers an innovative method for evaluating the effects of assortment changes on retail store revenue, employing the Synthetic Control Method (SCM) with Lasso regression. In response to the limitations of randomized control trials for large-scale interventions, we prop…

02 Research Article Volume 18 Issue 02 Published 28 May 2024

Revitalizing motivation for healthcare office workers: An Analysis of Job Diagnostic Survey Through the Lens of Hackman and Oldham's Model

Hannah Anush Krithika Ravi Kumar

The unprecedented nature of technological advancements, emphasis on the need for superior patient care, and evolving workplace dynamics lead to the need for revitalizing various factors that improve motivation for healthcare workers. The study aims to comprehend motivation for h…

03 Research Article Volume 18 Issue 02 Published 28 May 2024

The impact of sustainable practices on consumer behaviour in the UK automobile sector

Mamta Palto Datta

Purpose: Sustainability plays a crucial part in consumer decision-making in a world that is changing quickly and where social and environmental issues are of utmost significance. With an emphasis on comprehending how sustainable activities affect consumer decisions, this researc…

04 Case Study Volume 18 Issue 02 Published 09 Jun 2024

Innovation in operational processes and adherence to industry 4.0 technologies in a network of supermarket stores

Emerson de Oliveira Dusan Schreiber Cristiane Froehlich

The advent of the COVID-19 pandemic triggered changes in the social behavior of individuals and companies, affecting the operations of organizations operating in various economic sectors. Changes in operational processes promoted by retail companies were motivated by changes in…