Volume 08 Issue 1 (Oct 2013)
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The success keys for family firms: A comparison between Lebanese and French systems
This study investigates the success factors that can influence the performance and the continuity of the French and Lebanese family firms. Based on the literature review, the performance of the family firms was found to be linked to effective success keys like the succession pla…
Positioning a brand extension in a retail environment: An exploratory look
Increasingly, marketers are opting to extend existing brand names (core brands) to new product introductions instead of introducing new brands into the marketplace. Using a familiar brand name is thought to reduce the risk of failure when introducing new products by facilitating…
Impact of a localized marketing strategy on an international fast food chain within the Central American Region
The main interest of this document is to describe the importance of a localized marketing strategy and its implications when operating in the fast food industry within the Central America region, at the same time of illustrate the benefits in terms of customer satisfaction, loya…
Markdown policies for optimizing revenue, towards optimal pricing in retail
Due to inadequate initial allocation of supply, retail organizations are usually confronted with markdowns during a sales season. In this article the apparent paradox between the traditional Law of Demand and retailing pricing is solved. Through the use of Survival Analysis, as…
The effects of product innovation on product life cycle patterns in Taiwanese motors: views of consumer preferences
Despite much research on the product life cycle (PLC), little research was done on the determinants of the PLC patterns from the point of view of customer behavior and product innovation. Therefore, this study extends previous research on the product life cycle to answer the fol…
The sojourn of Aldi in Greece
In a context of generalized economic recession consumers turn to cheaper foodstuffs and discounters expand their market share at the expense of conventional food retailers. Discounter’s international expansion is proceeding in many locations simultaneously, wi…
Corporate social responsibility in the large scale gold mining industry in Ghana
There has been large scale gold mining in Ghana for at least the last one hundred years. The mining companies with the passage of time have moved from being concerned only with profit making to ‘doing well by doing good’. For some years now…
The impact of customer advocacy on customer perceived value
To maintain a competitive advantage, firms are increasingly regarding customer-perceived value as a vital factor in creating new service methods. Customer advocacy presents a cascade of stages, from the operating strategy and delivery system of the company to the customer's…
Level of customer satisfaction: an analysis of Vodacom services in Gauteng province of South Africa.
The principal aim of this research paper is to investigate the factors that influence customer satisfaction in respect of the services rendered by Vodacom in Gauteng province of South Africa. In view of this, the researcher carried out an empirical investigation on those factors…
The impact of corporate image and reputation on service quality, customer satisfaction and customer loyalty: testing the mediating role. Case analysis in an international service company
The purpose of this paper is to explore the relationship among corporate image and reputation, service quality, customer satisfaction and customer loyalty through a case analysis on one of the biggest Egyptian company. A structured questionnaire was developed. The hypotheses wer…