Volume 17 Issue 02 (Apr 2023)
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Investigating Consumers’ Personal Values that Triggers Luxury Fashion Purchase Intentions: With a Moderating Role of Consumer’s Demographics
Consumer purchase intention towards luxury brands is influenced by various factors, both internal and external. The purpose of this study is to examine the values that drive consumers to purchase luxury brands during COVID-19. The study seeks to achieve four main objectives by e…
An investigation of the factors associated with consumer behaviour at arrival, check-in and the check-out process: A case study Marriott International Inc. in the UK
Purpose – This research study aims to examine different influential elements that affect consumer behaviour starting from their arrival at check-in and throughout the check-out process in the context of Marriott International Inc., using case study observation and intervie…
How does a fashion brand’s customer experience translate in Premium & Luxury retail formats? A parisian retail market outlook
This article aims to better understand the customer experience at different fashion brand levels in. Given that many studies have looked closely at the in-store customer experience, there is very little data on the application of the results to different brands with different ma…