JBRMR
Peer-reviewed academic journal Online ISSN 2056-6271 DOI Prefix https://doi.org/10.24052/JBRMR/ Business, retail management and applied research
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Volume 14 Issue 03 (Jul 2020)

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PublishedJul 2020
Articles9
Authors18
JBRMR

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01 Research Article Volume 14 Issue 03 Published 23 Jul 2020

The impact of shopping centre development on informal and small businesses in Lagos, Nigeria

M S Ikadeh C E Cloete

Purpose of the research: This study investigated the impact of formal shopping centre development on informal and small businesses in Lagos, Nigeria. Methodology: Semi-structured interviews with the business owners as well as shoppers were conducted. The population size included…

02 Research Article Volume 14 Issue 03 Published 23 Jul 2020

Requirements for applying the concept of social entrepreneurship in the branch of Taibah University in the Khyber Governorate A field study

Abdallah Abdallah Ahmed El-Tabbal

This study aimed to investigate the availability of the requirements for applying the concept of social entrepreneurship in the branch of Taibah University in the Khyber region in Saudi Arabia. To achieve this aim of the study, three basic hypotheses were formulated and tested u…

03 Research Article Volume 14 Issue 03 Published 23 Jul 2020

Customer brand engagement impact on brand satisfaction, loyalty, and trust in the online context. Egyptian Banking Sector

Heba Sadek Heba El Mehelmi

This study measures the impact of customer brand engagement (CBE) on brand satisfaction, loyalty, and trust through the online brand experience in the Egyptian banking sector based on the customers’ perspective. Electronic questionnaires were developed to collect data. Dat…

04 Research Article Volume 14 Issue 03 Published 23 Jul 2020

Hoteliers’ human resource strategies for business sustainability during Covid-19 pandemic in Ghana

Gabriel Dwomoh Austin W. Luguterah Solomon B. Duah

The main objective underlying the study is to assess human resource strategies adopted by hoteliers in Ghana during the COVID-19 pandemic period and their sustainability.   The target population of the study was 725 and this comprises of 471 and 254 hotels from Greater…

05 Review Article Volume 14 Issue 03 Published 23 Jul 2020

Retail turnover clauses in an online world

J A Pretorius C E Cloete

Purpose of this paper: Traditionally, lessors and lessees of especially national tenants use a risk-sharing retail rental model, which consists of a fixed rental and a risk sharing component, the so-called turnover clause. In an online retail environment, however, revenue is gen…

06 Research Article Volume 14 Issue 03 Published 23 Jul 2020

The Moderating Effect of Entrepreneurial Leadership and Competitive Advantage on the Relationship Between Business Model Innovation and Startup Performance

Joni Phangestu Ronny Kountur Dolly A. Prameswari

The primary purpose of this study is to study the moderating effect of entrepreneurial leadership and competitive advantage in the relationship between the business model innovation and the performance of the start-up business.  We hypothesized that business model innovatio…

07 Research Article Volume 14 Issue 03 Published 23 Jul 2020

Examining drivers of green appliance adoption using two theories among middle class consumers

Nombulelo Dilotsotlhe Helen Duh Inseng

The rapid growth of middle-class consumers in emerging markets like South Africa is often characterised by high energy consumption, driven by demand for household appliances. As green appliances can reduce energy consumption, this study (1) examined South African black middle cl…

08 Research Article Volume 14 Issue 03 Published 23 Jul 2020

Soft skills and its impact on an organizational creativity-A field study

Abdallah Abdallah Ahmed El-Tabal

The purpose of this study to investigate the relationship between soft skills and organizational creativity at the company Telecom Egypt in regions of Suez, South Sinai, and the Red Sea. To achieve research objectives, three basic hypotheses were formulated, and tested using pri…

09 Research Article Volume 14 Issue 03 Published 23 Jul 2020

Understanding the impact of reward and recognition, work life balance, on employee retention with job satisfaction as mediating variable on millennials in Indonesia

Aga Hutama Tirta Amelia Enrika

In the current condition, Millennials have the biggest portion in the workforce composition. In the next ten or fifteen years, they will be in the top management level, replacing the current management. By retaining them in the organisation, such training and recruitment cost co…