Volume 05 Issue 1 (Oct 2010)
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A Cross-National Comparison of Fashion Purchase Behavior
This study investigated attributes used by consumers of fashion items by consumers in the United States and Austria. Based on a review of previous research on fashion adoption and cross-cultural studies of fashion behavior, research questions were posed. Fashion leadership and i…
Consumer Ethnocentrism in the Jordanian Market: The Impact of Socio-psychological Variables on Consumer Ethnocentric Tendencies
The concept of consumer ethnocentrism can improve the understanding of how consumers evaluate domestic and foreign products. Consumer ethnocentrism can be considered as a global trend; however, there are differences in ethnocentric tendencies expressed by consumers from differen…
Employee Attrition - A Challenge for the Indian Retail Industry
The retail sector in India is highly fragmented and organized retail is at a very nascent stage. As India is entering the global playground of retailing, it is facing critical problems of acquiring and retaining workforce. The industry is facing a severe shortage of talented pro…
Retail Store Categorization and Patronage Behavior among Rural Consumers in India
The rural population of India is about 70.2% of the total population. Close to 137,747,384 households reside in more than 0.6 million villages in India. In the last decade spending power of this rural population has been increasing and its attitude and lifestyle have undergone s…
Consumer Perception at Point of Purchase: Evaluating Proposed Package Designs in an Eye-tracking Lab
In today’s retail environment, consumer products are increasingly competing for customer’s attention. Research has shown that 60-80% of purchasing decisions are influenced in-store. Thus, packaging that stands out from competitors gains a competitive advantage. This…
Can Search for Happiness Lead to Impulse Buying ? A Multi-method Investigation of Happiness as an Internal Motivator to Impulse Buying
Purpose: Ephemeral positive emotions like fun, excitement and pleasure have been associated with the phenomenon of impulse buying in previous studies. However, most of the studies in the past have looked at emotions which are momentary or short lived. This study extends the lite…
Impact of In-store Music on Shopper Behavior
Store atmospherics is becoming an important determinant of differentiating products and services across the globe. A number of papers have researched about store atmospherics and their impact on customer / shopper behavior. We observed that studies incorporating these facets wer…
Determinants of Consumer Behavior in Buying RTE Foods
In this article a statistical approach is used to measure the relative importance of consumer motives of buying RTE foods. All items scored between one and five can be computed by averaging (un-weighted) item ratings per scale. Mean ratings of each motivation provides a clear pi…
Trends in Indian Retail Shopping Behavior-an Empirical Investigation
Retailing is the largest private industry in India and second largest employer after agriculture. Retailers not only provide consumers with a wide variety of products, but also a wide range of complementary services, which can lead to more informed choice and greater convenience…
Profiling supermarket shoppers in South Africa - a segmentation analysis of service quality dimensions
Post Apartheid, the South African supermarket industry has rapidly increased in size and stature, and currently resembles a first world retail sector in an emerging market. However, customer satisfaction doesn't appear to feature highly on the retailers' list of prioriti…
An empirical study of factors affecting shopping preferences of consumers at organised retail stores in Punjab
The share of organised retail is total retail market in India is growing. Many domestic and global players have already entered in this sector. Due to intense competition in this field, it is important to focus on retaining existing consumers. Working out strategies in this dire…
Retail Merchandising in India
The retail sector in India is witnessing rejuvenation as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets, specialty stores, shopping centers, multi-storied malls and the huge complexes that offer shopping, entertainment and fo…