Volume 03 Issue 1 (Sep 2008)
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The Impact of Sales Promotion on Consumer Good (A Case Study of Unilever Ghana Limited)
Sales promotion is a key ingredient in marketing campaigns, with designed short term incentive tools aimed at consumers to influence quicker or greater purchase of particular products or services [Kotler]. Several advantages have been identified as a result of sales promotional…
The Impact of Malls on Small Retailers
Purpose: The research presented here builds a picture of the changing face of retail taking place in India which is a country poised to become a retail power house. India has well over 12 million outlets of all styles and sizes and international retailing has great opportunity h…
The RFID as an Innovative Technology in Retailing: A Case Study
Customers are more demanding in terms of responsiveness, level of service, quality of products and costs. Firms only could reach these goals simultaneously if they invest in new technologies. A new technology that has received considerable attention from academics and practition…
The New Game of Tag: How RFID is in Store to Combat Shoplifting
With the advent of new technologies, there has been some success at curbing the growth of retail theft in recent years. However, such thefts have been estimated to cost American retailers approximately $40 billion dollars annually, and globally, the losses could reach $100 billi…
Farmers Market and Free Trade Competitiveness in Tanzania: A Case Study
This study describes the prevailing marketing arrangements in Tanzania at local, regional, national and export markets using Dar es Salaam and Ifakara in Morogoro as case study examples. The major impediments for trade in Tanzania have been categorized into three groups: 1) Phys…
Sustainable Development: Drivers and Barriers on Office Buildings in Bristol
This paper seeks to explore and contribute to the underlying notion of sustainability and environmental management in office buildings within the Bristol, Southwest of England. This is important because the activities of office organisations impact greatly upon both the internal…
Keeping Commercial Bank Customers Satisfied: A study of Shama- Ahanta East District of Ghana
The purpose of this study is to investigate commercial bank customers’ satisfaction level in the Shama –Ahanta East District of Ghana. 86 customers were involved in the questionnaire study whilst 10 of them were interviewed to probe further…
Shopping Tourism: Theory and Context
Tourists love to shop, and not merely for souvenirs. Shopping is one of the most pervasive leisure activities engaged in by tourists and is recognized by scholars as a significant economic, psychological, and social pursuit by vacationers. However, most current research on touri…
The Kenyan Political Marketing: Developing a political marketing panacea; the case of the Liberal Democratic Party of Kenya
Political marketing research has now established itself as a spirited sub-discipline of main core marketing with scholars writing high quality articles and books. This article is a case study on LDP in Kenya, it’s main focus being to look at its marketing orie…
The Role of the World Bank in Poverty Alleviation in Ghana: A Case of Village Infrastructure Projects in Atwima Districts in Ashanti Region
This paper has come about as a result of the researcher’s interest in rural development. One of the authors’ was involved in the implementation stage of the Village Infrastructure Project as assistant project co-ordinator in one of the big d…
Strategic Distribution Potentiality toward Firm's Success: Food Industries in the North Region of Thailand
This study proposes a distribution channel strategy model based on the notion that distribution channel strategy is the basic determinant of distribution channel performance which may lead to firm’s success. Its major objective is to assist manufacturers in making eff…
A Qualitative Study on the Impact of an MFI: A Case of a Charitable Trust at the Margins in Kenya
A qualitative study of Jamii Bora was undertaken in August 2007. Jamii Bora is a large, self-sustaining microfinance institution that was established in 1999 at the initiative of 50 street beggar families in Nairobi. It was registered as a charitable Trust in Kenya on 22 Novembe…