Volume 09 Issue 2 (Apr 2015)
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The effect of corporate reputation on retailer brand equity: A study of two South African grocery chains
In the current economic climate, competition between retailers is high and customers face numerous choices. Smart retailers can learn to manage their corporate reputation and brand equity as strategic tools in the fight for customers, and gain a competitive advantage in the mark…
The detection of industrial clusters in Algeria
We focus in this work on the cluster approach in Algeria. The Algerian economy is a rentier economy suffering from deindustrialization worsened since the 1980s and a lack of competitiveness of its manufacturing industry. In this context, the Algerian authorities are trying to re…
An assessment of departmental store service effectiveness using a modified SERVQUAL approach
Retail Industry is likely to be the next big thing for services in this decade. The industry is very diverse, with several sub-segments, each displaying its own unique characteristics. The retail players need to be excellent in every facet of operations as the market is highly c…
Cost benefit analysis of re-engineering the business process in Nigerian banks
This paper focused on analyzing the costs and benefits of Business Process Reengineering (BPR) in Nigeria drawing on a sample of ten (10) banks in Port Harcourt. The paper was intended to ascertain the worthiness of BPR projects in the banks. Two research questions (what are the…
The right pricing strategy for offline retailers when expanding into the online sales channel
The primary aim of this paper is to develop a conceptual framework for the right pricing strategies for offline retailers when expanding in the online sales channel. Despite lots of research of price levels and price dispersion in the online channel, the fact that offline retail…
The impact of willingness to engage in negative electronic word-of-mouth on brand attitude: a study of airline passengers in South Africa
Electronic word of mouth (eWOM) has provided consumers with the opportunity to offer their experiences and opinions to other consumers on a global scale. Both traditional word of mouth (WOM) and eWOM have been found to play a major role in determining consumersâ€&trad…
Analysis of archetypal characteristics of social customer relationship management
Social Customer Relationship Management (SCRM) is a relatively new concept in contemporary marketing studies. Although its general understanding seems to be rather intuitive and simple within business managerial environments, as the sole name of it induces the usage of Social Me…
Information processing model to measure important determinants on job satisfaction
This study identifies possible sources that generate dissonance and finds important variables that may improve information systems (IS) professionals' level of satisfaction in each source. A logit model is used to identify significant variables that affect the formulation of…
Effects of market infrastructure and poor access to markets on marketing of grains in selected states of Northern Nigeria, West Africa
This study investigated the effects of market infrastructure and poor access to markets on marketing of grains in selected states of northern Nigeria, West Africa. Data for this study was collected from a sample size of 300 farmers using the questionnaire. Each questionnaire res…