Volume 06 Issue 2 (Apr 2012)
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Boredom at the checkout Causes, coping strategies and outcomes of Workplace Boredom in a Supermarket setting
The current study explores boredom within the context of a retail environment in order to explore ways in which the experience of workplace boredom can be managed. The questionnaire-based study of 117 employees of a national supermarket chain found that although only 17% of part…
CSR, SMEs and food retailing: The advantages of being a lesser god
Large supermarket chains can offer lower prices through economies of scale but their size can be a disadvantage when CSR issues become important because smaller retailers may be more connected to their local community. In an era when disillusionment with globalisation is rife an…
Employment Conditions in Organised and Unorganised Retail: Implications for FDI Policy in India
In India, retail is the second largest employer after agriculture, providing employment to over 35 million people. Employment in this sector has witnessed changes after the 1990s with the modernisation of retail. Since retail is labour-intensive, the FDI policy on retail is link…
Out of Stock conditions affecting Customer satisfaction and customer loyalty
In the retail industry, customer experience, satisfaction and service are going to become the limiting differentiators. Increasing competition is creating pressure on retailers to improve both inventory turnover and customer service. Poor logistic management can result in either…
The Evolution of Retail Logistics in Italy. The Case of Coop Italia
The present paper examines on the basis of a single case-study the evolution of logistics in the Italian grocery industry. It analyses the effects of the reengineering the logistic system on efficiency and, in particular, on the manufacturer-retailer relationship. The paper shed…
Emerging Retail Formats of Punjab in India: A Retailers Perspective
The organized retail sector in India is witnessing a transformation, where the traditional retailers are making way for new formats. Both existing and emerging players are experimenting with modern retail formats. These modern retail formats offer wide variety to customers and p…
Relationship of demographic characteristics with purchasing decision involvement: a study on FMCG laundry soaps
Despite the large amount of theory and research on consumer purchase decision, current interest is in the cases where involvement with or importance of the product choice is low and the product is purchased frequently or repeatedly. The present paper provides a view of decision…
The Psychology of Consumer Behaviour for Retail Sector: An Indian perspective
Psychology of consumer seeks to explain human or consumer behaviour, in two basic ways: what the consumer wants? and what the consumer needs? Consumer behaviour involves the use and disposal of products/services. For every sector, the usage of products/services is often of great…
Brand Building Measures for Organized Retail Outlets An empirical study
Brand Building in general is one of the issues concerning Strategic Brand management. Retailer issues in Branding are a branch out of this. The purpose of this paper is to identify certain measures for building Retail brand especially in the organized sector, with objectives suc…
Retailing Trend and Retailers Perception A Study on Pharma Industry
To Market the products knowing the consumers is not the only part for the companies, Also they have to concentrate the channel members. “Consumer is kingâ€, the statement carries profound truth in it. Today the success of any firm depends upon cons…
Hairdressers in the UK: Time to Regulate the 'Candy Floss Profession'? Part two - the attempts at regulation- or at the very least, at registration
This article considers the perhaps remarkable fact that there is no regulation, nor even compulsory registration, of the hairdressing profession in the United Kingdom. Part one included a thumbnail history of its development, pausing to consider the colourful characters of fact…
Walking innovation landscape
A difficult task before any company is to overcome stiff competition it faces. As companies are in the constant struggle to stop defection of customers to the enemy plank; creating balanced portfolios of growth opportunities are called for shaping the future of a company. Author…
Willing Suspension of Disbelief Implications for Marketing
Poetry and drama, for a long time now, have been utilizing a celebrated phenomenon of ‘willing suspension of disbelief’ to make a setting for awestruck poetry and rapt drama performances. There is an element of believability in the thread of…