JBRMR
Peer-reviewed academic journal Online ISSN 2056-6271 DOI Prefix https://doi.org/10.24052/JBRMR/ Business, retail management and applied research
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Volume 08 Issue 2 (Apr 2014)

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PublishedApr 2014
Articles15
Authors21
JBRMR

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01 Research Article Volume 08 Issue 2 Published 02 Jun 2014

Customer relationship management and customer loyalty in Nigerian telecommunication industry

Agbaje Yinusa Toyese

This study evaluated customer relationship management in the telecommunication sector in Nigeria and its consequential effect on customer loyalty. Primary data were generated with the aid of structured questionnaire. A random sample size of 50 respondents was selected from each…

02 Research Article Volume 08 Issue 2 Published 02 Jun 2014

A link between the Arab and the European worlds of business in the Euro-Mediterranean model

Patrick Micheletti Pierre-Guy Hourquet

The transformation of the business model is mixed and based on economics concepts where the viability and the success of a good operation remain the concern first but also the continuity of the richness represented by human resources. It’s the reason for which…

03 Research Article Volume 08 Issue 2 Published 02 Jun 2014

The influence of perceived service quality, attitudinal loyalty and corporate social responsibility on repeat patronage intention in retail banking in Indonesia

Dahlia Darmayanti Hanwin Cahyono

The objective of this research is to identify the role of Perceived Service Quality, Attitudinal Loyalty and Corporate Social Responsibility in influencing Repeat Patronage Intention in retail banking in two big cities in Indonesia - Jakarta and Surabaya. In addition, this paper…

04 Research Article Volume 08 Issue 2 Published 02 Jun 2014

Consequences of the January 2012 oil subsidy Removal in Nigeria

Odoh Patrick Abutu

Nigeria as a sovereign nation got her political Independence from the British Colonial Masters on the 1st October, 1960. She practiced democratic administration amidst of electoral violence and crisis between 1960 to 1966 and the military seized and hold onto power up to 1999 th…

05 Research Article Volume 08 Issue 2 Published 02 Jun 2014

Uncertainty Avoidance in Romanian organizational culture

Gabriela Marinescu

Uncertainty is one of the key points of international affairs and it plays a critical role in business decisions (Hofstede, 2001). This study is part of the project named “Managerial Behaviour in Romanian Organizations”, which is a wide explanator…

06 Research Article Volume 08 Issue 2 Published 02 Jun 2014

An accounting reflection of quality cost and customer satisfaction of health products in Nigeria

Cletus O. Akenbor

The purpose of this study was to examine the accounting reflection of quality cost and customer satisfaction of health products in Nigeria. To achieve this purpose, hypotheses were raised and a critical review of extant literature was made. The population of the study consisted…

07 Research Article Volume 08 Issue 2 Published 02 Jun 2014

The adoption of e-commerce in small businesses: an empirical evidence from retail sector in Nigeria

Dotun Olaleye Faloye

Studies have been conducted on the barriers and the determinants of the use of e-commerce in Small and Medium Scale Enterprises (SMEs) in developing countries. However, studies on the adoption of e-commerce in Small Scale Enterprises (SSEs) in developing countriesâ€&t…

08 Research Article Volume 08 Issue 2 Published 02 Jun 2014

Tourism development in Saudi Arabia

Nadia Yusuf

Middle-East is the most undeveloped region in terms of tourist destinations in the world. Many economists believe that the situation is bound to change with Saudi Arabia taking the lead. Saudi Arabia is one of the countries with tourism potential but it has remained unexploited.…

09 Research Article Volume 08 Issue 2 Published 02 Jun 2014

The impact of nostalgic emotions on consumer satisfaction with packaging design

Jeff Chun-Chih Chen

Product packaging design has become one of the most powerful tools in the marketing communications mix to delight consumers. Evoking nostalgic feelings through design can generate positive emotions to enhance consumer satisfaction effectively. The purpose of this study is to exp…

10 Research Article Volume 08 Issue 2 Published 02 Jun 2014

Impact of financial liberalization on stock market volatility in Nigeria

John C. Imegi

This study attempted to investigate the impact of financial liberalization on stock market volatility in Nigeria. This purpose was achieved by hypothesizing that financial liberalization has a significant impact on stock market volatility in Nigeria. This was supported by a revi…

11 Research Article Volume 08 Issue 2 Published 02 Jun 2014

Investment in a volatile economy: the role of national leaders

Nwaiwu Johnson Nkem Pius V.C Okoye

This paper considers the main elements of investment in a developing economy with emphasis on the role of national leaders. The theoretical arguments in favour of the topic study are considered and critiqued; and the importance of the role of leaders discussed. The problems of d…

12 Research Article Volume 08 Issue 2 Published 02 Jun 2014

Visual merchandising displays effect – or not – on consumers: The predicament faced by apparel retailers

Michael Collin Cant Yolande Hefer

Since the beginning of time, retailing has been with us. Through the years, the processes and systems used by retailing have been tailored and modified in order to meet the demands of the consumers. Similarly, the in-store activities aimed at the consumer has been growing and ch…

13 Research Article Volume 08 Issue 2 Published 02 Jun 2014

Ethical challenges in international business operations

Success A.C. Anyanwu Lawrence I. Nweake

As business becomes increasingly global with more and more companies penetrating oversea markets where culture and traditions vary, ethical consideration become more and more complex to handle. Differences in business customs and practices among nations of the world account for…

14 Research Article Volume 08 Issue 2 Published 02 Jun 2014

Impact of management control systems on the return on sales of manufacturing companies in Sri Lanka

Kariyawasam A.H.N.

Management Control Systems are important tools supporting organization, organizational learning and innovation, as the premise of management control is to ensure the attainment of organizational objectives. The Sri Lankan manufacturing sector is the largest contributor to the in…