JBRMR
Peer-reviewed academic journal Online ISSN 2056-6271 DOI Prefix https://doi.org/10.24052/JBRMR/ Business, retail management and applied research
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Volume 19 Issue 02 (Apr 2025)

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PublishedApr 2025
Articles5
Authors13
JBRMR

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01 Research Article Volume 19 Issue 02 Published 08 May 2025

Leadership framework informed by the Samurai and Ubuntu leadership approaches

Previledge Garikai Madhovi Zeleke Worku Mammo Muchie

Lack of appropriate leadership and entrepreneurial skills has hindered most SMMEs to achieve sustainable growth. Current leadership approaches in SMMEs are modelled on Western multinationals that are mainly productivity oriented, with very different organizational challenges and…

02 Research Article Volume 19 Issue 02 Published 08 May 2025

The effect of customer satisfaction in the betting shop on service quality: A UK perspective

Shaheda Akther Palto Datta

Purpose: This study aims to investigate the relationship between service quality and customer satisfaction within the context of betting shops in the United Kingdom. It does this by outlining the stringent regulations that govern these businesses. This study contributes to under…

03 Research Article Volume 19 Issue 02 Published 11 May 2025

From digital to loyalty: Unpacking the customer experience in Brazilian FMCG digitally native vertical brands

Wellington José da Silva Marcelo Caldeira Pedroso Carlos Afonso Caldeira Filho

Objective: This study aimed to analyze how Brazilian fast-moving consumer goods startups born in digital environments - also known as DNVBs (digitally native vertical brands) - are adopting effective customer experience (CE) practices in order to maximize their purchase recurren…

04 Research Article Volume 19 Issue 02 Published 11 May 2025

The impact of total quality management practices on business performance in the telecommunication sector

Michael Owusu-Kyei George Oppong Appiagyei Ampong Alex Antwi-Adjei

Total Quality Management (TQM) has arisen as a reliable quality and performance method that can meet or even surpass the expectations of stakeholders. This technique is anticipated to improve organizational performance and has received considerable attention in recent times. Thi…

05 Research Article Volume 19 Issue 02 Published 17 May 2025

Fostering innovation in small and medium enterprise (SME) clusters through triple helix interactions: Exploring the role of academia industry linkages

Chander Shekhar Dogra Satinder Kumar

The Triple Helix Model is a framework for analysing  linkages among three institutional spheres namely university, industry and government and their integration for creation and fostering a national innovation system. Academic institutions are central to triple helix intera…