Volume 05 Issue 2 (Apr 2011)
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Sustainability: beyond recycling an exploratory study of retailer's environmental efforts in the USA
Abstract This paper explores the environmental efforts of retailers in the United States to reduce their impact on the planet. A sample of thirty five annual reports and corporate social responsibility reports from eight retailers were analyzed. Findings suggest that at a strate…
Meeting the challenge of supervising older workers in the retail homebuilding industry Meeting the challenge of supervising older workers in the retail homebuilding industry
The number of older adults remaining or returning to the labor force is growing due to the financial and social benefits associated with work. Although businesses recognize that older workers will be vital to the global economy in the future, few studies have examined the job de…
An attempt to modeling rule base real time web funnel structure
Every retail web site is actively seeking out new innovations and approaches that create competitive advantage and increase the profitability. In general, retailers constantly monitor the behaviour of the real shoppers on the website and any changes in the market requirements. T…
Retail revenue management: applying data-driven analytics to the merchandise line of business
Recent advances in data collection technology and computing power yield opportunities to apply robust analytical methods to retail. Additional profitability can be obtained by leveraging data-mining techniques and optimization models to decisions that have heretofore been based…
Mall equity measurement based on brand equity conceptualization
The main purpose of this paper is to determine whether brand awareness, brand association, brand service quality and brand loyalty factors can be taken as the elements of mall equity elements in a second order context. The analyses revealed that all mall equity elements can be l…
Identification and investigation of effective factors on consumer's primary attitudes formation towards brand extension of pegah company of Kerman
Brand extensions have become a famous strategy for many of companies since many years ago. It’s success depends on acceptance and evaluations of consumers about brand extension. Thus,our purpose is to identify the effective factors on consumers primary attitudes formation…
A study on impact of demographics on buying behavior of food and grocery consumers in Punjab
Food purchase behavior of consumers in the state of Punjab has significantly changed due to an increase in the per capita disposable income, higher penetration of media, urbanisation, education and health awareness, movement of households towards higher income groups, changes in…
Strategies for retailers during recession
The retail market in India is facing slowdown with the ongoing financial crisis happening across the world markets. Since the markets always have internally linked with each other, the impact of the crisis is generally shared among all. The inflation or the economic slowdown is…
The impact of entrepreneurship and innovation on developing the marketing strategy in business organizations -An Analytical Study-
Entrepreneurship and innovation are considered among the main characteristics of strategic thinking in business organizations today because of their complicated effects on designing and executing the different activities of such organizations, especially the marketing activities…
Strategic cost management - suggested framework for 21st Century
The term strategic cost management has a broad focus, it is not confined to the continuous reduction of costs and controlling of costs and it is far more concerned with management's use of cost information for decision-making. Strategic cost management is important to organi…
Political Brand: trusting a candidate in the age of mistrust
The mind-set of voters, taking part in general elections of Pakistan has matured over the years. Politically, they have become more aware and at the same time demanding as well. Therefore, it is argued that the political parties, in the near future, shall have to plan their poli…
Corporate Governance, Social Responsibility and Business Ethics
Corporate governance has shifted from its focus on agency conflicts to address issues of ethics, accountability, transparency, and disclosure. Moreover, Corporate Social Responsibility (CSR) has increasingly focused on corporate governance as a vehicle for incorporating social a…