Volume 03 Issue 2 (Apr 2009)
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Retail Management
Retail Management is a business application for the retail community. It takes care of all the daily activities of the retailer and covers all aspects of the retail industry. It is suitable for Medicine Shops, Supermarket, Grocery Stores, Garment Stores, Shoe Stores, Petrol Pump…
Reasons for Business Failures
The objective of this review paper is to identify reasons less obvious that constitutes business failures. It looks at the causes, limitations and possible solutions to business malfunction. The views are strengthened by comments made by learned scholars on the issue of establis…
Comparing Universitie's perception of what their Students expect and student's expectations
This article looks at the awareness of the importance of marketing in four Universities in Chiang Mai. Whilst the study is about marketing the focus is on the awareness of the student’s expectations by the senior staff and other staff of the Universities. The main the…
Access to Higher Education in Ghana: Role of Private Higher Educational Institutions
Education in developing nations faces numerous challenges. For most developing nations, a major challenge is to provide adequate number of universities and colleges to cater for the numerous students who qualify for such tertiary education. For long, the government has been the…
Assessing productivity growth and technical efficiency in Spain's retail sector: An aggregate sectoral perspective
This paper analyzes the efficiency and productivity growth of the Spanish retail sector from an aggregate sectoral perspective from 1995 to 2004. The primary interest is on individual comparisons within the Spanish retail sector. For this purpose, DEA methodology is proposed. To…
Where is the real craic? A resource-based view of authenticity in Irish pubs
A relatively recent phenomenon in the retail hospitality industry is themed restaurants. Competition in the industry has always been very intense, with low barriers to entry and fragmentation helping to drive competitive behaviour. This paper uses the Irish Pub in the U.S. as a…
A User-Oriented Model of Automation for Pharmaceutical Sales Force for Better Productivity
It is very rightly quoted “Plan the work and work according to planâ€. This paper has identified dearth of planning as one of the causes of decrease in sales force effectiveness and proposed automation for call planning as a solution. It is propose…
New Insights into Store Brand Equity: a Model for Retailer's brands
The measurement of brand equity has been one of the most important issues for both academic and marketing practitioners in the last fifteen years. Brand equity is a concept typically applied to the study of national brands in specific product categories. However, the objective o…
Marketing Culture, Psychology Wellness, Ethical Climate, Service Performance and Loyalty
This study examines the concept of culture with a view of establishing the relationship between marketing culture and customer loyalty. The main objectives were to examine the structure of the actual marketing culture in the banking industry, analyse employee perception of marke…