Volume 15 Issue 02 (Apr 2021)
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Determining which metrics matter in social media marketing
This article surveys the available academic literature on using the proper metrics to measure the effectiveness of a social media marketing campaign. The academic literature is sadly outdated and incomplete when compared to the trade literature. There is no consensus…
Leadership influence on the relationship between communication satisfaction and job satisfaction in computer-mediated communication environments
The growth of computer-mediated communication (CMC) has influenced the communication process channels and the possible effects of the interaction between job satisfaction, communication satisfaction, and leadership. The aim of the current research is to test how transactional, t…
Effect of value-added services on transactional behaviour
Traditional banking methods evolved and included services as a method of differentiation, reducing operating costs, and providing additional benefits to the customer. Banks re-invented themselves and provide innovative solutions to remain competitive. This research explores whet…
Staff motivators in organised retail sector
Purpose of Research: The present paper studies the effectiveness of the factors in motivating the employees working in the retail industry. It also analyses the perception of the employees about the effectiveness of the factors influencing staff motivation and the difficulties f…
Competitive factors between local and foreign national small business retailers in South Africa: The case of Cape Town’s Townships
This paper is based on the study that sought to identify the core competitive factors that differentiate foreign national small business retailers from local South African small business retailers in the way they operate their small retailing businesses. Primary research was con…
A means end approach to domestic lead tourism marketing in emerging tourism destinations
This research paper suggests the Means-End Chain theory, has relevant and potential application in domestic tourism research and, as such, should receive wider debate in emerging tourism destinations. It is argued that the theory is particularly useful for understanding personal…