Volume 10 Issue 1 (Oct 2015)
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National stereotype effects on consumer expectations and purchase likelihood: competent versus warm countries of origin
This two-study, experimental design, research proposes and tests if and how national stereotypes based on perceptions of competence versus warmth affect consumer expectations of the utilitarian versus hedonic nature of products as well as their subsequent purchase likelihood. Th…
Behavioural segmentation using store scanner data in retailing: Exploration and exploitation in frequently purchased consumer goods markets
Consumers treat and react to promotions diversely in terms of their promotion proneness and variety seeking tendency. This paper investigates 589 consumers with 169678 transaction records in the US salt-snack market ranging from year 4 to year 7 in IRI Market Dataset for explori…
The role of social capital on absorptive capacity and organizational innovation
This study aims to investigate the influences of social capital on three dimensions: the structural dimension, the relational dimension and the cognitive dimension in relation to absorptive capacity and organizational innovation. The data were collected by using a questionnaire…
Investigating the major marketing communication tools and their impact on building bank brand equity in the Egyptian context A customer perspective
The purpose of this study is to identify the major marketing communication tools that are beneficial on building bank brand equity through customer-based brand equity dimensions (CBBE) (brand awareness, brand perceived quality, brand associations, brand loyalty and brand trust)…
Private label brand adoption in South Africa: a qualitative analysis of grocery products using expert opinion
This study considered the adoption of private label brands, with a particular focus on breakfast cereals sold under a retailer’s own label, within the South African grocery sector. A panel of twelve corporate and academic experts was assembled and consulted to probe these…
South Korea's country personality in Thai consumer's perception: A qualitative study
Brand personality applies human personality traits to describe a brand. While brand personality has attracted interests from marketing researchers for decades, the application of brand personality to describe a country as a person is still in its infancy. To fill in this void, t…
Is converting shrub land to palm oil plantation worth it? - an ecosystem services analysis
Palm oil is one of the most important commodities as a source of national income in Indonesia. Increasing demand for this commodity encourages land conversion from shrub land to palm oil plantation in Parinduregion, West Kalimantan. As the result thereof, the ecological function…
Assessing the implementation of TQM in the hospitality industry in Alexandria
In today’s highly competitive, global marketplace, a company that excels is one that continually strives to identify and focus on factors critical to its customers and improve its processes in order to provide the highest – quality product o…
The effects of ICT adoption on marketing capabilities and business performance of Indonesian SMEs in the fashion industry
The purpose of this paper is to investigate factors influencing the adoption of ICT among SMEs, to examine the influence of ICT adoption on marketing capabilities, and to analyze the influence of marketing capabilities on business performance among Indonesian SMEs in the fashion…
The effect of HRM outsourcing on performance of multinational firms in Thailand
The objective of this research is to verify the relationships among human resource outsourcing of four activities such as recruitment activities, training administration, payroll management, and human resource information system and organizational performance through HR cost eff…
The role of logistics task on retail food companies in Egypt
The growth in the consumer food retail companies in 2008 and 2009 was primarily due to continued Egyptian population growth, relatively strong economic growth despite the global downturn in 2009, and the presence of new international and domestic retail companies. Changes in con…
International management: A conceptual framework for comparison of offshoring and outsourcing strategies by UK and German multinational corporations
This paper outlines research exploring differences in approach to outsourcing and offshoring by multinational corporations. In particular, a comparison is drawn between German and UK headquartered organizations in the airline / transport and also the engineering sectors. A novel…
Global Vs. Local-The Hungarian Retail Wars
In this paper we explore the impact of the ivasion of large global retailers into the Hungarian FMCG space. As well as giving the historical evolution of the market, we also show a recipe on how the local SME’s can cope with the foreign competition. “If you can&rsquo…