Volume 09 Issue 1 (Oct 2014)
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A demographic analysis of brand perceptions: The case of a private label breakfast cereal in South Africa
Private label brands, consisting of merchandise sold exclusively through a particular retail chain, are growing in prominence throughout the world. Although highly advantageous to retailers, these brands exhibit pitifully low penetration rates in South Africa and are typically s…
Corporate governance practice and level of compliance among firms in Nigeria: Industry analysis
The study evaluates corporate governance practices among selected non-financial quoted firms across industries and analysed the level of compliance with the 2003 code of best practices in Nigeria. A data set on corporate governance mechanism was obtained from the firmsâ&eu…
An exploration of brand equity antecedents concerning brand loyalty: A cognitive, affective, and conative perspective
The purpose of this study was to identify and assess the antecedents of brand loyalty from the perspective of Oliver’s (1997) cognitive, affective, and conative theorization of consumer loyalty. A convenience sample of 285 students across multiple majors of st…
Development of a scale to measure the perceived benefits of erecruitment from the viewpoint of the recruiter
This study looked at the development of a scale to measure the perceived benefits of e-recruitment from the viewpoint of the recruiter. Based on the review of the previous literature and studies the research objectives were posed. The perceived benefits of e-recruitment were def…
Fast-food advertising in social media. A case study on Facebook in Egypt
The purpose of this paper is to explore the factors that affect young Egyptian consumers' attitudes towards fast-food advertising in Facebook which is considered the most widely used social media network. 4 focus groups were conducted with young consumers from 2 Egyptian cit…
The impact of fluctuating oil prices on inflation in Algeria
As Algeria is an oil-rich country having its revenues entirely linked to hydrocarbon exports, tensions in the oil market might engender risks of macroeconomic imbalances. Bearing in mind the importance of oil for the world economy and its fallout during a prolonged surge of its…
Analyzing the impact of deceptive advertising in private higher education on students in Cameroon
This quantitative research explores the impact of deceptive advertising in Private Higher Education Institutions (PHEIs) in Cameroon on students. We report the results of a questionnaire survey of 201 students randomly selected from eight private institutions. The findings provi…
Impact of culture on retail industry compliance
This paper covers Retail Management, globalization, ethical and legal issues related to the Retail Industry. Specifically the paper looks to a connection between a company’s emphases on culture as a mechanism to assure compliance. This paper looks at some relatively recent…
Analysing relationship between employee job satisfaction and motivation
Customer service is an integral part of doing business today. Customer service providers must have adequate preparation to interact effectively with the customer. The preparation is a result of a commitment to increase understanding of the customer service industry, the knowledg…
Trust as a nucleus key for open innovation
This research aims to provide guidance for the management of supply chains to improve the likelihood and extent of open innovation, and the management of trust with regard to coupling the potential role of the customer, competitors and suppliers to increase supply chain performa…
The effects of the South African anti-dumping and competition measures upon foreign direct investment
Since the dawn of democracy South Africa has embarked in a process of dismantling protectionist business and trade policies, and made the country’s stream of commerce one of the preferred globally. The country’s sound competition and trade p…