Volume 14 Issue 02 (Apr 2020)
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Exploring digital marketing resources, capabilities and market performance of small to medium agro-processors. A conceptual model
Agro-processors are important to economies of developing countries as they help create jobs, alleviate poverty and improve food security. These goals are important for Zimbabwe – a country ranked among the poorest countries in the world. However, small to medium size…
Using Social Media in Building and Managing Corporate Identity: Study on Real Estate Companies in the Kingdom of Bahrain
Purpose of the Research: This study aims to understand the use of social media in building and managing corporate identity in Bahraini real estate companies. It will be based on the qualitative approach and aim to reach a deeper understanding of the perceptions adopted by Bahrai…
The intention to purchase designed fashion product of Vietnamese Designer: The mediator of customer relationship
Customer relationship management is an essential activity for business because customer relationship becomes a critical concept between business and consumer behavior. The need for fashion is emerging as an essential human need, not only in developed countries but also in develo…
Effects of Seasonal Variation Driven Price Disparity on Fresh Flower Business: Evidences from Bangladesh
As an emerging sector, the commercial cultivation of flowers is gaining popularity in Bangladesh and creating a new competition of high-quality flower production. This paper examines the price differences practiced by growers and other channel members of the industry which is af…
Image management and competitive advantage of manufacturing firms in South-East, Nigeria
The key to acquire a favourable image and reputation is the management of an organisation’s identity. The study examined the effect of corporate social responsibility on organisations’ productivity, it also sought to ascertain the effect of corporate reputation on or…
Exploring electronic -loyalty antecedents in Egyptian commercial banks; Electronic customer relationship management and banking electronic satisfaction
Identifying factors that influence customer's e-loyalty is paramount for commercial banks to develop successful marketing strategies to form a broad base of customers that practice online transaction. So, this study aimed to investigate the impact of Electronic Custome…
Development of multi-channel marketing strategies for developing markets for low-cost consumer product goods
This study has examined the development of multi-channel marketing strategies and solutions that are intended for emerging or developing markets. The specific focus of the research has been on these multi-channel marketing strategies in support of low-cost consumer product goods…
Some attitudinal predictors of fair-trade buying behavior in the United States
The purpose of this research was to determine which attitudes predict the propensity of individual consumers in the United States to purchase fair trade products. In doing so, drivers of fair-trade growth and implications for marketing strategy were identified. Previous research…
The influential factors of business development among SMEs in the Food Industry of the GCC Region
SMEs are the core engine of most economies around the world. Empowering SMEs with the right tools, especially those tools utilized to formulate business models would help the ventures to thrive more successfully. This study aims to provide such business development support tools…