Volume 02 Issue 2 (Apr 2008)
Browse the selected issue in a cleaner research-focused reading flow, with article discovery, quick archive movement, and direct access to the full issue PDF.
Ethnic Demographics and Retail Shopping Behaviour in Latvia
The retail sector in transitional markets such as Latvia represents the fastest growing retail market in the European Union (Baltic Business News, 2007) but countries such as Latvia also possess a retail consumer base that is ethnically divided. One of the legacies of the Soviet…
The Role of Price as a Determining Factor in Grocery Retail Store Patronage
The purpose of this study is to examine the role price as a determining factor in consumer patronage of grocery retail stores in the United Kingdom. A cross-section of grocery consumers (n = 250) constitutes the sample for the study. Grocery stores were grouped and stores were s…
Supply Chain Implications of Customer-Centric Merchandising Strategy
With retailers looking to adopt a customer-centric strategy to succeed in the hyper-competitive environment, it is vital to understand the impact of such a strategy on a retailer’s business functions. While the impact on merchandising is well understood in ter…
Perception of Home Loan Borrowers: A Demographic Study
Owning one’s own home is one of the defining elements of the Indian dream. But, only a few years ago, this part of the dream seemed to be fading away. After 50 years of continuous progress, homeownership has become achievable, and the Nationâ€&trade…
Using Principal Component Analysis (PCA) to Rank Countries on their Readiness for E-Tail
E-Tail, or Internet based retailing, has emerged as an innovative channel for retailers to reach target consumers in the comfort of their homes. E-Tailing has exhibited an upward trend across the world in recent years, though it’s more prevalent in certain reg…
Affiliate Marketing as a Paradigm of the 21st Century: An Assessment of its Impact in the Developing World
Affiliate marketing concept as a new paradigm of the 21st century has captured the imagination of businesses world over, Thousands of businesses world wide have devoted a great amount of resources to this new invention in order to sign up as many affiliates as possible, and thos…
Human Resource Planning in Organisations
This study examines if Human Resource Planning (HRP) is used effectively in organisations to achieve organisational goals. The aims and objectives are to explore HRP as useful in achieving organising goal and improving business performance and as important in forecasting on empl…
The Incorporation of Real Estate into the Corporate Strategy: The Ghanaian Experience (Part 2)
Any business enterprise ceteris paribus is in it to make profits and minimise losses, save a charity. Hence, the activities and the management of the people are directed towards an end, towards meeting certain goals (Mullin, 1999). However the organisation’s r…
A Conceptual Model of Brand Extensions in the Hospitality Industry
Incumbent traditional brands have an initial advantage over new entrants to a market. With traditional brands, marketers have spent many dollars and many years to establish brand awareness and build equity. Building and managing strong brands is considered to be one of the key d…