JBRMR
Peer-reviewed academic journal Online ISSN 2056-6271 DOI Prefix https://doi.org/10.24052/JBRMR/ Business, retail management and applied research
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Volume 13 Issue 03 (Apr 2019)

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PublishedApr 2019
Articles26
Authors64
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01 Research Article Volume 13 Issue 03 Published 31 Mar 2019

Sustainability intent transforming staple food in the Greater Mekong Sub-region: Qualitative study of Low Input and Niche Rice Value Chain

Piya Ngamcharoenmongkol Salil K Sen Viput Ongsakul

Low-input, niche rice value chain in contexts of Cambodia, Myanmar, Thailand and Vietnam has potential for sustainability intent to transform the Greater Mekong agri-retail consumer behavior. Creative communications for Sustainability or true-green advertising framework test-bed…

02 Research Article Volume 13 Issue 03 Published 31 Mar 2019

The impact of demographic factors on supermarket shopping motivations in South Africa

Eva Nkgome Mahlangu Khathutshelo Mercy Makhitha

The changing retail environment necessitates a need to manage supermarkets effectively by understanding shopping motivations in order to attract shoppers and remain competitive. The purpose of this research was to determine the factors that motivate shoppers to visit and buy fro…

03 Research Article Volume 13 Issue 03 Published 31 Mar 2019

Customer experience in the process of e-banking service recovery through the moderation role of customer personality

Badawi Wiwi Hartati Errie Margery Pawana Nur Indah

This research tests and analyse the influence of customer’s prior experience toward procedural justice and interactional justice perceived by customer toward the process of service recovery through the moderation role of customer personality in the e-banking service on thr…

04 Research Article Volume 13 Issue 03 Published 31 Mar 2019

Corporate Board and the Value of Diversified Public Listed Companies in Malaysia

Umar Salisu Zuaini Ishak Norfaiezah Sawandi

This study examines the relationship between corporate board and firm value of diversified companies listed on Bursa Malaysia. It applies a multiple regression analysis on data collected from annual reports of the companies for the year 2017. The corporate board variables consid…

05 Research Article Volume 13 Issue 03 Published 31 Mar 2019

Determinants of Thai Airways passenger trust: A structural equation model analysis

Suchat Lainamngern Sudaporn Sawmong

The authors undertook a study to investigate how customer relationship management (CRM), perceived service quality (PSQ), perceived risk (PER), and passenger expectations (PE) affected Thai Airways passenger trust (PT).  The research instrument developed for the survey cons…

06 Research Article Volume 13 Issue 03 Published 31 Mar 2019

A study of interrelation of psychological factors and demographic variables and its impact on compulsive buying behavior: A Marketing Perspective.

A. S. Suresh Anindya Biswas

Garnering insights into the relation between the general demographic variables such as age, gender, occupation status and psychological imbalances of anxiety, depression, self-esteem levels and loneliness and their subsequent influence on compulsive buying levels in an individua…

07 Research Article Volume 13 Issue 03 Published 31 Mar 2019

Working capital management and performance in manufacturing sector of Pakistan

Muhammad Mahmood Shah Khan Rubeena Tashfeen Sumbal Saghir

Purpose: The main objective of the study is to examine whether there is an effective management over components of working capital in the manufacturing sector of Pakistan.  Design/Methodology: Data is collected from the annual reports of 94 Pakistani non-financial firms lis…

08 Research Article Volume 13 Issue 03 Published 31 Mar 2019

Socio-demographic correlation with Organisational performance among Automobile sales professional of Pakistan

Hassan Mahfooz Rao Uzma Zaidi

The purpose of the research paper is to analyse the impact of some socio-demographic variables on the organisational performance. The influence of these socio-demographic variables was evaluated in the context of sales professionals working in the automobile sector of Pakistan.…

09 Research Article Volume 13 Issue 03 Published 31 Mar 2019

The impact of mobile banking on the adoption of banking products and services in South Africa, using the technology acceptance model

Moshele Koenaite Tinashe Chuchu Marike Venter de Villiers

The purpose of the study was to investigate the antecedents of the adoption of mobile banking. A modification of the technology acceptance model (TAM) was adopted in order to test hypothesised relationships. Past literature on mobile banking was reviewed for the study. The study…

10 Research Article Volume 13 Issue 03 Published 31 Mar 2019

A model of political leadership characteristics leading to country development

Sathit Pitutecha Thanin Silpcharu

At present, overall dimensions of leadership quality in Thailand tend to decrease dramatically. When considering political context in Thailand, it was found that Thailand is facing crisis in political leadership. This study aimed to investigate political leadership characteristi…

11 Research Article Volume 13 Issue 03 Published 01 Apr 2019

The impact of social media marketing on brand equity - A perspective of the telecommunication industry in Ghana

George Kofi Amoako Bernard K. Okpattah Emmanuel Arthur

Purpose - As the digital version of word-of-mouth, social media represents the materialization, storage, and retrieval of word-of-mouth content online. The study examined the social media marketing activities of Vodafone and MTN Ghana’s Facebook pages and the objectives se…

12 Research Article Volume 13 Issue 03 Published 01 Apr 2019

The moderating effect of electronic strategy (e-strategy) on the relationship between perceived usefullness and the intention to adopt online banking in Malaysia

Shahmir Sivaraj Abdullah Haim Hilman Rajoo Ramanchandram Abdullahi Hassan Gorundutse Nek Kamal Yeop Yunus

Strategy is an important element in enhancing management competitiveness which directly influences firm performance. Therefore, contemporary business environments which are driven by technology require urgent and sustained attention by firms seeking to enhance their competitiven…

13 Research Article Volume 13 Issue 03 Published 01 Apr 2019

Language barriers of the sales force in personal selling

Venkata Sai Srinivasa Rao Muramalla

This paper discussed the language barriers of the sales force in personal selling. For the purpose, ten types of language barriers are tested with a sample of 180 salespeople who are chosen by convenience sampling method in two southern States of India namely Andhra Pradesh and…

14 Research Article Volume 13 Issue 03 Published 01 Apr 2019

Marketing strategies for closing the market access gap experienced by small craft producers in South Africa

KM Makhitha

The purpose of this paper was to determine the need for a marketing strategy on the part of small craft producers in South Africa. Existing literature on marketing planning and the local craft industry was used to prove that craft producers need marketing strategy planning to ov…

15 Research Article Volume 13 Issue 03 Published 01 Apr 2019

How customer relationship management, perceived risk, perceived service quality, and passenger trust affect a full-service airline’s passenger satisfaction

Suchat Lainamngern Sudaporn Sawmong

In 2017, global international tourist arrivals set a new record of 1.32 billion individuals. From this, Thailand moved into the 10th spot with 35.4 million visitors, and US$57.5 billion in tourism earnings, which represented 12% of Thailand’s GDP. Therefore, given the crit…

16 Review Article Volume 13 Issue 03 Published 01 Apr 2019

Environmental Management Practices and Sustainability of Multinational Companies in South-South, Nigeria

Obamen Joseph Omonona Solomon Okenwa O. C. Gabriel Johnny Eluka

This study investigates the effects of environmental management practices on the sustainability of multinational companies in south-south, Nigeria. The specific objectives were to ascertain the effects of total quality management on economic sustainability and to determine the e…

17 Research Article Volume 13 Issue 03 Published 01 Apr 2019

The effect of using balanced scorecard (BSC) on reducing production costs in the Jordanian industrial companies

Ashraf Bataineh Ziyad AL- Shwiyat Ashraf Alrjoub

The study aims to measure the effect of using balanced scorecard (BSC); with its different perspectives on reducing production costs in the Jordanian industrial companies. The study depends on the questionnaire which was addressed to the financial managers, accounting department…

18 Research Article Volume 13 Issue 03 Published 01 Apr 2019

Does moral evaluation mediate the relationship between cognitive moral development and reduced audit quality behavior?

Pupung Purnamasari

The purpose of this study is to investigate whether cognitive moral development and moral evaluation factors impact an auditor’s decision to engage in reduced audit quality behaviors. A total of 289 auditors participated in the survey. The Defining Issues Test (DIT) and Mu…

19 Research Article Volume 13 Issue 03 Published 01 Apr 2019

The development of a structural equations model for the factors that influence effectiveness in public transportation schedule management

Namchoke Somapa Opal Suwunnamek

This research study aimed to examine the development and testing of consistency for a model designed to evaluate the structure of effectiveness in public transportation schedule management using radio frequency identification (RFID) technology in Thailand. The public transportat…

20 Research Article Volume 13 Issue 03 Published 01 Apr 2019

Measuring online consumer behavior: scale development & validation

Zaid Ahmad Ansari

The purpose of this paper is to measure online consumer behavior in Saudi Arabian context. The study has identified 7 factors like Web Atmosphere, E-Retailors Image, attitude, Trust, Situational factors, social factors and cultural factors which have a significant influence on t…

21 Research Article Volume 13 Issue 03 Published 01 Apr 2019

The influence of loyalty programs on South African Youth’s repeat purchase behaviour

Siphiwe Dlamini Nathalie Beatrice Chinje

Despite the substantial interest in loyalty programs amongst marketing scholars and professionals, few studies have been conducted amongst the youth within emerging markets. The purpose of the study was to examine the mediating influence of customer satisfaction, trust, and comm…

22 Research Article Volume 13 Issue 03 Published 01 Apr 2019

Factors affecting souvenir purchase behavior: valuable insight for tourism marketers and industry

Meitiana Meitiana Margono Setiawan Fatchur Rohman Dodi W. Irawanto

This study aims to identify the factors that influence decision making on souvenirs by using the Theory of Planned Behavior. The approach used in the research method is quantitative approach, and the sample determination used convenience sampling type employing 150 souvenir buye…

23 Research Article Volume 13 Issue 03 Published 01 Apr 2019

The impact of enterprise risk management on institutional performance in Jordanian public shareholding companies

Mohammad Altanashat Maged al Dubai Sadun Alhety

This study examined the impact of Enterprise Risk Management (ERM) on institutional performance of public shareholding companies in Jordan based on COSO (2004) ERM Integrated Framework. Questionnaire survey was adopted as the research methodology for this study, and a total of 3…

24 Research Article Volume 13 Issue 03 Published 01 Apr 2019

A conceptual framework in promoting knowledge management in electricity industry in South Africa: The case of ESKOM

Akhabue A. Okharedia

This research paper attempts to investigate if the implementation of knowledge management capability, adaptive strategy for managing knowledge and the minimisation of knowledge management challenges can help ESKOM to improve its organizational performance. In investigating the a…

25 Research Article Volume 13 Issue 03 Published 01 Apr 2019

Investigating the usage of social customer relationship management (SCRM) and its impact on firm performance in the mobile telecommunication services: Egypt case

Heba El Mehelmi Heba Sadek

Purpose- The purpose of this study is to investigate the usage of social customer relationship management (SCRM) and its impact on firm performance in the telecommunication industry particularly the mobile services in Egypt. Design/methodology/approach- This study used qualitati…

26 Research Article Volume 13 Issue 03 Published 16 Apr 2019

Training practices and Organizational Commitment in the Yemeni Islamic Banking Sector: The Mediating Role of Tribalism

Ali Salman Emam Juraifa Bte Jais Mosab I. Tabash

This study conducted in the Yemeni Islamic banking sector. The purpose of this study is to determine the relationship between Training practices as independent variables and Organizational Commitment as a dependent variable through Tribalism Relations as a mediating variable. Th…