Volume 18 Issue 01 (Oct 2023)
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Examining the impact of the gig-economy, as a new challenge for supply chain strategy
The economic weight of the so-called gig-economy, a system of market service providers, contractors and their employers, based on ad hoc contracts on demand, is growing. This trend, which is significantly transforming the labour market, is not leaving the business models of supp…
Social Proof and U.K. company profitability: A Case of Vichy
Purpose: The purpose of this study is to examine the relationship between social proof and a company's profitability, with a specific focus on the case of Vichy. Fear of Missing Out (F.O.M.O.) is a psychological phenomenon social proof trigger. The study emphasises the signi…
Exploring the motives behind festive occasion consumption – An intergenerational perspective
Purpose of the research: Exploring the motivations behind Egyptian’s consumption during the festive occasion (FO) of Ramadan, in addition to exploring and understanding the intergenerational influence and the intention-behavioral gap between an old and young generati…
When fear is a factor: consumer behavior changes during the pandemic
This paper focuses on the current topic of consumer behavior changes influenced by the COVID-19 pandemic. The purpose of the research was to explore how the factor of fear affected consumers and analyze their response to shopping habits. Even though there is some evidence on how…
The stakeholders’ perspective of the digital transformation phenomenon
Digital transformation is the most buzzing topic, widely discussed among all business practitioners as well in academia, as every business sector is largely at the precipice of adapting itself to the dynamic evolution of technology. Despite of the available expertise and resourc…