JBRMR
Peer-reviewed academic journal Online ISSN 2056-6271 DOI Prefix https://doi.org/10.24052/JBRMR/ Business, retail management and applied research
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Volume 13 Special Edition (May 2019)

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PublishedMay 2019
Articles6
Authors14
JBRMR

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01 Research Article Volume 13 Special Edition Published 27 May 2019

The sustainability aligned mandate on retail infrastructure: with respect to redesign, retrofit, rejuvenation

Salil K Sen Viput Ongsakul

This paper charts the sustainability aligned mandate on retail infrastructure roadmap with respect to (i) resilience to vulnerability of ageing retail infrastructure (ii) value-bridge between business of retail growth with responsible consumption to enhance implementation of the…

02 Research Article Volume 13 Special Edition Published 27 May 2019

Factors affecting the nature of alliance governance and competitiveness

Viput Ongsakul Nakul Parameswar Sanjay Dhir

Coordination needs in alliances; nature of alliance governance and competitiveness of alliances are interdependent dimensions in alliances. Coordination needs are affected by technology transfer and strategic complexity which might result in alterations in the nature and backgro…

03 Research Article Volume 13 Special Edition Published 27 May 2019

Promoting responsible service policy: The impact of complaint invitation on perceived service recovery performance

Phimai Nuansi Piya Ngamcharoenmongkol

Given that developing effective, accountable and transparent institutions are the targets of sustainable development goals (SDGs), a shift toward more responsible actions are required for service providers. The present study attempts to establish the role of complaint invitation…

04 Case Study Volume 13 Special Edition Published 27 May 2019

Sustainable Development in Practice: Case Study of L’Oréal

Pradit Withisuphakorn Ishita Batra Nakul Parameswar Sanjay Dhir

Purpose: This paper attempts to analyze sustainable development initiatives undertaken by businesses and discuss them in relation to the literature on sustainable development and triple bottom line. Extant literature lacks studies that provide a detailed account of the applicati…

05 Research Article Volume 13 Special Edition Published 27 May 2019

The influence of sustainable development goals (SDGs) on customer-based store equity (CBSE)

Boonyawat Soonsiripanichkul Piya Ngamcharoenmongkol

The sustainable development goals (SDGs) commenced globally in 2015. The execution of the SDGs is described as "Localizing the SDGs" to emphasize the role of local establishments and local players. The concern of SDG-related issues and concepts appears to be rising and…

06 Research Article Volume 13 Special Edition Published 27 May 2019

“How brand personality can assist in achieving the sustainable development goals (SDGs) for small and medium-sized enterprises (SMEs) in developing countries”

Piyaporn Auemsuvarn

Small and medium-sized enterprises (SMEs) play a crucial role in a nation’s economy, particularly in developing countries. Brand personality has been studied extensively in the literature and adopted almost exclusively by major global brands of large corporations in develo…