Heba Sadek
Published Articles
JBRMR , Volume 14 Issue 03 , 23 Jul 2020
JBRMR , Volume 13 Issue 03 , 01 Apr 2019
JBRMR , Volume 12 Issue 2 , 19 Jan 2018
JBRMR , Volume 10 Issue 1 , 04 Nov 2015
Author Archive
Customer brand engagement impact on brand satisfaction, loyalty, and trust in the online context. Egyptian Banking Sector
Investigating the usage of social customer relationship management (SCRM) and its impact on firm performance in the mobile telecommunication services: Egypt case
The impact of social media brand communication on consumer-based brand equity dimensions through Facebook in fast moving consumer goods: The case of Egypt
Investigating the major marketing communication tools and their impact on building bank brand equity in the Egyptian context A customer perspective