JBRMR
Peer-reviewed academic journal Online ISSN 2056-6271 DOI Prefix https://doi.org/10.24052/JBRMR/ Business, retail management and applied research
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JungKook Lee, PhD

College of Business, Northern Michigan University

1 published articles 572780 views 18 downloads
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Published Articles

A Conceptual Model of Brand Extensions in the Hospitality Industry

JBRMR , Volume 02 Issue 2 , 28 Feb 2012

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