JBRMR
Peer-reviewed academic journal Online ISSN 2056-6271 DOI Prefix https://doi.org/10.24052/JBRMR/ Business, retail management and applied research
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Passant Tantawi

Arab Academy for Science, Technology and Maritime Transport

1 published articles 529139 views 21 downloads
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Published Articles

Investigating the major marketing communication tools and their impact on building bank brand equity in the Egyptian context A customer perspective

JBRMR , Volume 10 Issue 1 , 04 Nov 2015

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