Author Archive
Sudaporn Sawmong
Published Articles
How customer relationship management, perceived risk, perceived service quality, and passenger trust affect a full-service airline’s passenger satisfaction
JBRMR , Volume 13 Issue 03 , 01 Apr 2019
Determinants of Thai Airways passenger trust: A structural equation model analysis
JBRMR , Volume 13 Issue 03 , 31 Mar 2019
Integrated marketing communication model for creating brand loyalty to Japanese cars in Thailand
JBRMR , Volume 13 Issue 01 , 03 Oct 2018