Senior Lecturer & Scholarship Lead, School of Business & Law, Regent College London, UK.
Executive Chair, Centre for Business & Economic Research (CBER), UK
Email: p.datta@cberuk.com  
Web: www.prdatta.com 
Google Scholar Citations

Dr. Datta holds a BSc in Plasma Physics from the Peoples' Friendship University of Russia, an MSc in Marketing from the University of Glamorgan, and a PhD in Marketing from the University of Hertfordshire. He has also completed certificate programs from Samford University, the University of Pennsylvania, and the University of Edinburgh. A Fellow of the Royal Society of Arts, Advance HE, and the Chartered Institute of Marketing (UK), he is also a Certified Management & Business Educator and active member of several professional bodies. Dr. Datta is Senior Lecturer and Scholarship Lead at Regent College London’s School of Business and Enterprise. He is Executive Chair of the Centre for Business & Economic Research (UK) and Guest Editor, special issue of Journal of Risk and Financial Management.

He has authored several acclaimed books, including Amazon bestsellers Character – The End Goal of Education and Octagon of Scaling Mantras. Other works include We’re Doomed! Brexit Revisited (2020), The Art of Entrepreneurship (2022), and Relationship Marketing for Enhancing Customer Retention (2018). He also writes fiction and poetry in Bengali. With over 27 years of teaching experience in the UK’s Further and Higher Education sectors, he brings a wealth of expertise to his academic and professional work. A frequent keynote speaker and international conference chair, Dr. Datta contributes to leading newspapers and has appeared on television in the UK and Bangladesh. In 2019, he and CBER (UK) were recognised by the U.S. Congress and New York State Assembly for their research leadership. A passionate traveller, he has visited over 75 countries.