JBRMR
Peer-reviewed academic journal Online ISSN 2056-6271 DOI Prefix https://doi.org/10.24052/JBRMR/ Business, retail management and applied research
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Vivek Ethiraj

Alliance University, School of Business, Bangalore

1 published articles 527823 views 10 downloads
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Published Articles

Mapping drivers of consumer attitude formation & adoption of counterfeit products

JBRMR , Volume 07 Issue 1 , 18 Jul 2013

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