Mapping drivers of consumer attitude formation & adoption of counterfeit products
Published: 18 Jul 2013
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Research summary
Counterfeit products account between 5-7% of world trade, worth an estimated US$600 billion in revenue a year (International Chamber of Commerce 2007). Theoretical and empirical research on counterfeit products is scarce, especially research from consumers' perspectives. This paper presents a pragmatic study that focuses on factors that influence Indian consumers' perceptions on attitudes about counterfeits. A descriptive study of eight respondents was conducted; their participation in the discussions was analyzed. Conclusions have been drawn based on consensus and views expressed. Research findings indicate that consumers are influenced by peer pressure, social acceptance and cost benefits as factors that motivate them to indulge in buying or using counterfeit products. Additionally, there are strong factors that bear an influence to use genuine products such as home conditioning, influence of role models and appreciated personalities.
Article History
How to Cite
Titus, R. & Ethiraj, V.. (2013). Mapping drivers of consumer attitude formation & adoption of counterfeit products. Journal of Business and Retail Management Research, Volume 07 Issue 1. https://doi.org/10.24052/JBRMR/137
Citation Context
APA
Titus, R. & Ethiraj, V.. (2013). Mapping drivers of consumer attitude formation & adoption of counterfeit products. Journal of Business and Retail Management Research, Volume 07 Issue 1. https://doi.org/10.24052/JBRMR/137
MLA
Titus, Ray, and Vivek Ethiraj. "Mapping drivers of consumer attitude formation & adoption of counterfeit products." Journal of Business and Retail Management Research, Volume 07 Issue 1, 2013. https://doi.org/10.24052/JBRMR/137
Chicago
Ray Titus and Vivek Ethiraj. "Mapping drivers of consumer attitude formation & adoption of counterfeit products." Journal of Business and Retail Management Research Volume 07 Issue 1 (18 Jul 2013). https://doi.org/10.24052/JBRMR/137
Harvard
Titus, R. & Ethiraj, V. (2013) Mapping drivers of consumer attitude formation & adoption of counterfeit products. Journal of Business and Retail Management Research, Volume 07 Issue 1. https://doi.org/10.24052/JBRMR/137
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