Influence of quality relationship and satisfaction on loyalty: study on supplier in Indonesia
Published: 22 Jul 2017
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Research summary
This study examined the nature of linkages between the quality relationship, satisfaction and customer loyalty. Furthermore, trust, commitment and involvement of product categories also tested to see its effect on the relationship quality. This study was conducted in a business-to-business setting of loyalty supermarket suppliers in Indonesia. The researchers employed 265 respondents of SMEs suppliers of vegetable and fruit in the supermarket as the sample. This research used Structural Equation Modeling (SEM) to analysis the relationship. The results revealed that the relationship quality and satisfaction effect on loyalty. The overall goodness of fit statistics shows that the structural model fits the data well.
Article History
How to Cite
Sugandini, D., Wendry, B., & Muafi. (2017). Influence of quality relationship and satisfaction on loyalty: study on supplier in Indonesia. Journal of Business and Retail Management Research, Volume 11 Issue 4. https://doi.org/10.24052/JBRMR/V11IS04/IOQRASOLSOSII
Citation Context
APA
Sugandini, D., Wendry, B., & Muafi. (2017). Influence of quality relationship and satisfaction on loyalty: study on supplier in Indonesia. Journal of Business and Retail Management Research, Volume 11 Issue 4. https://doi.org/10.24052/JBRMR/V11IS04/IOQRASOLSOSII
MLA
Sugandini, Dyah, et al.. "Influence of quality relationship and satisfaction on loyalty: study on supplier in Indonesia." Journal of Business and Retail Management Research, Volume 11 Issue 4, 2017. https://doi.org/10.24052/JBRMR/V11IS04/IOQRASOLSOSII
Chicago
Dyah Sugandini, Benny Wendry, and Muafi. "Influence of quality relationship and satisfaction on loyalty: study on supplier in Indonesia." Journal of Business and Retail Management Research Volume 11 Issue 4 (22 Jul 2017). https://doi.org/10.24052/JBRMR/V11IS04/IOQRASOLSOSII
Harvard
Sugandini, D., Wendry, B., & Muafi (2017) Influence of quality relationship and satisfaction on loyalty: study on supplier in Indonesia. Journal of Business and Retail Management Research, Volume 11 Issue 4. https://doi.org/10.24052/JBRMR/V11IS04/IOQRASOLSOSII
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